Project Entrepreneur
Freelance
Contractor: Propper Daley
Consulting agency Propper Daley partnered with me on behalf of their client, Swiss banking institution UBS, for the branding of an initiative focused on female founders. While three visual directions were initially proposed, UBS ultimately redirected the visual language to be more closely connected with its core branding. Earlier explorations have been included to show the journey to the final brand and a snapshot of my creative process.
Designing and defining the Project Entrepreneur brand allowed UBS to set up new channels for gender equality in the entrepreneurial space. Cohort members were given confidence and increased visibility as a result of this project.