The Impact Difference
Agency: Impact Partnership
Copywriter: Hayden Crihfield
At Impact, I led design on an internal promotional project designed to attract new broker-dealers using a unique, flexible mailing piece. The idea was centered around highlighting all of the different departments that make up the Impact Partnership in order to showcase how Impact opens new opportunities for its financial advisor.
Working closely with local Atlanta printer Standard Press, we developed a tiered booklet with die cut tabs to hold card inserts so that we could easily customize each booklet and update constantly changing information such as rate card numbers and advisor case studies as needed.